Communicate. Connect. Create.

Date Posted: October 10, 2025

Building Inclusive Communities During Disability Action Week 2025

Disability Action Week 2025 invites businesses, organisations, and community leaders to come together under the inspiring theme: “Communicate. Connect. Create.” This year’s campaign celebrates accessibility, inclusion, and collaboration—values that empower everyone to participate fully in society.

What Does Disability Action Week Mean for Your Business?

Creating an inclusive business environment starts with communication. Accessible communication ensures that everyone—regardless of ability—can understand and interact with your brand. It means more than just clear language; it’s about designing experiences that reach your entire community.

Ask yourself:

• Can everyone easily access the information on your website?
  
• Do your marketing materials represent and speak to diverse audiences?
  
• Are your team members trained to communicate inclusively with all customers?
  

When businesses focus on accessibility, they open the door to new relationships, greater community trust, and stronger customer loyalty.

Connecting with Your Audience

Knowing your audience means more than identifying demographics—it means understanding their needs and ensuring they feel seen, heard, and valued.
For Disability Action Week, this is a perfect opportunity to:

• Promote your business across platforms that reach your whole community.
  
• Collaborate with local media outlets like My City Logan to extend your visibility across Logan’s 70 suburbs.
  
• Engage meaningfully by creating campaigns that highlight inclusivity and equal opportunity.
  

When you connect authentically, you create impact that goes beyond awareness—you foster belonging.

Create a Campaign That Makes a Difference

A successful Disability Action Week campaign is intentional and well-planned.
Follow this simple Marketing Action Plan:

1. Plan
   
   • Set clear goals for your campaign.
     
   • Budget for impact—smaller businesses may invest 15–20% of revenue to build visibility, while larger businesses often allocate 7–10%.
     
   • Apply the 70-20-10 rule:
     
     • 70% to proven strategies
       
     • 20% to new ideas
       
     • 10% to emerging trends
       
2. Create
   
   • Partner with creative professionals or leverage free resources, such as design work offered when advertising through My City Logan.
     
   • Craft a message that resonates emotionally—one that promotes connection, inclusion, and community spirit.
     
   • Showcase how your business supports accessibility—whether through services, products, or community initiatives.
     
3. Execute
   
   • Launch your campaign with confidence and consistency.
     
   • Ensure your internal team is informed—especially front-facing staff who represent your brand every day.
     
   • Encourage collaboration across departments so that your campaign’s values are reflected in every interaction.
     

Be Part of Logan’s Commitment to Inclusion

My City Logan and its family of local publications—including Logan West Magazine, Logan East Magazine, and The Lake News—offer powerful platforms for businesses to share their message of inclusion. Together, they reach more than 60,000 print readers and 50,000+ online visitors each month, spanning 70 suburbs across Logan.

Advertising in this special Disability Action Week 2025 feature not only promotes your business—it demonstrates your commitment to creating a community where everyone can communicate, connect, and create without barriers.

Get Involved

Show your support by booking your feature before 17th November 2025.
Options include:

• Package A ($683 + GST) – ¼ page ad + ¼ page article + 1 month of digital advertising (20,000 guaranteed impressions)
  
• Package B ($956 + GST) – ½ page ad + ½ page article + 1 month of digital advertising (20,000 guaranteed impressions)
  

For bookings and creative support, contact:
📞 Fiona: 0491 306 895 | ✉️ fiona@mycitylogan.com.au
📞 Tracy: 0434 527 699 | ✉️ tracy@mycitylogan.com.au

Together, We Can Communicate. Connect. Create.

Disability Action Week is more than a campaign—it’s a movement towards understanding, respect, and inclusion. When local businesses take part, they become catalysts for meaningful change across our community.

Let’s make 2025 the year we amplify accessible communication and strengthen Logan’s inclusive spirit.